SYDNEY CITY 
Shop 6, 60-70 Elizabeth St
Sydney NSW 2000
T: 02 9223 6566
WAHROONGA VILLAGE
Shop 3, 2 Redleaf Ave
Wahroonga NSW 2076
 T: 02 9487 3551

The Eye Piece, 2019

OUR FEATURE IN "INSIDE MAGAZINE"

As our designer is busily working away on our new Hunter Street location, our beautiful Wahroonga Boutique is in the spotlight again. Check out the feature in this months issue of INSIDE Interior Design Review Magazine and online at Australian Design Review:

A suburban optical dispensary is reimagined as an intimate, luxurious ‘dressing room’, as mirrored walls reflect light and deliver spatial illusions in a compact space. Eyewear displays have been positioned in the foreground with custom joinery and lighting, while a striking neon artwork commissioned for the shopfront signals its presence to the local high street.

As part of the client’s takeover and rebranding of an established local optometrist, the brief to Ricci Bloch was to replace the existing fitout with a more contemporary interior, complementing its location on a suburban high street that is undergoing renewal.

Responding to the client’s modest budget and the premises’ interior footprint of just 38 square metres, the concept was to create an elegant, intimate environment to better represent the client’s product mix of local and international eyewear brands that target a younger, more urbane demographic.

Custom-made storage drawers line the perimeter, incorporating lockable glass cabinets for premium ranges. Above the drawers are slim white open shelves punctuated by mirrors and accentuated with concealed lighting.

A rear wall of floor-to-ceiling pivoting mirrored doors conceals the consulting and dispensary rooms. The slim point of sale (POS) counter and freestanding marble table have a dual purpose: for viewing and fitting glasses, as well as an additional display area for frames in custom-made stackable timber trays.

Signalling the brand change of the store is a striking neon artwork, commissioned for the main window, which is an abstraction of the company logo, a pair of 19th century pince-nez spectacles. This inclusion is a beautiful piece of standout signage.

The major issues of display and storage, lighting, customer experience and store identity that challenge most retail environments have been elegantly addressed at The Eye Piece, where the interior design allows the frames to shine, and working elements are durable, sustainably sourced and multipurpose. riccibloch.com.au
 

https://www.australiandesignreview.com/interiors/the-eye-piece-a-contemporary-take-on-an-optometrist/

Australian Design Review Article