The Eye Piece to Launch Australia’s First Lindberg Store-in-Store at 200 George Street, Sydney
Sydney, August 2025 — The Eye Piece, one of Australia’s leading luxury optical retailers, is proud to announce the opening of its new flagship location at 200 George Street, Sydney, in October 2025. This will mark the group’s second city store and a significant milestone in luxury eyewear retail.
At the heart of the new flagship will be the first-ever Lindberg store-in-store in Australia – Lindberg by The Eye Piece. This dedicated concept space will showcase the Danish eyewear house’s world-renowned craftsmanship, minimalist design, and innovative spirit, offering customers a premium and exclusive brand experience unavailable anywhere else in the country.
The flagship will also feature immersive shop-in-shop experiences from some of the world’s most iconic eyewear names, including:
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Chanel
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Chrome Hearts
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Cutler and Gross
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Tom Ford & Tom Ford Icon
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Maui Jim
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DITA
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ic! berlin
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Moscot
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Face à Face
Paul Lee, Director of The Eye Piece, said:
“Our vision for 200 George Street is to redefine luxury eyewear retail in Australia. By introducing the nation’s first Lindberg By The Eye Piece boutique and curating an unmatched line-up of global brands, we’re creating a destination that celebrates design, innovation, and individuality.”
The Eye Piece currently operates premium practices across Sydney and is renowned for housing the largest collection of on numerous global eyewear brands such as Moscot, Jacques Marie Mage in Australia and being the country’s number one Lindberg dealer.
The new 200 George Street flagship cements The Eye Piece’s position as the go-to destination for discerning eyewear clients and sets a new benchmark for the optical retail experience.
Opening October 2025
For more information, visit www.theeyepiece.com.au