Redefining Luxury Eyewear in Sydney – The Eye Piece and Australia’s First Lindberg by The Eye Piece at 200 George Street
The Eye Piece, one of Australia’s leading luxury optical retailers, is proud to announce the opening of its new flagship at 200 George Street, Sydney, in November 2025. This will be the group’s second city location — and fourth location across Sydney — marking a significant milestone in the evolution of luxury eyewear retail.
At the heart of the flagship will be the nation’s first Lindberg boutique — Lindberg by The Eye Piece. This dedicated concept space will showcase the Danish eyewear house’s world-renowned craftsmanship, minimalist design, and innovative spirit, offering customers an exclusive brand experience unavailable anywhere else in the country.
The other side of the boutique, led by The Eye Piece, will feature immersive shop-in-shop experiences from some of the world’s most iconic eyewear names, including:
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Chanel
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Chrome Hearts
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Cutler and Gross
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Tom Ford & Tom Ford Icon
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Maui Jim
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DITA
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ic! berlin
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Moscot
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Face à Face
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Oliver Peoples
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Essilor Vision Center
Paul Lee, Director of The Eye Piece, said:
“For the last 18 years, thank you for trusting our team with the privilege of caring for your most precious sense . Your sight.
Your encouragement and confidence in us have shaped who we are today. Because of your support, The Eye Piece has been able to grow, innovate, and continually elevate the level of craftsmanship, service, and eyewear expertise we offer.
This new flagship at 200 George Street is not just another store, it is a reflection of the relationships we’ve built with you over nearly two decades. We are deeply grateful to have you as part of The Eye Piece family, and we look forward to welcoming you into this next chapter.”
— Paul & The Eye Piece Team
The Eye Piece operates premium practices across Sydney and is recognized for offering one of the deepest and most comprehensive luxury eyewear collections in Australia. With an unmatched portfolio of global brands and the country’s number one LINDBERG dealership, we continue to set the benchmark for curated eyewear excellence.
The new 200 George Street flagship cements The Eye Piece’s position as the go-to destination for discerning eyewear clients and sets a new benchmark for the optical retail experience.
NOW OPEN
For more information, visit www.theeyepiece.com.au